In the strategy objectives was included the goal to create a New Brand dedicated to a Special Selection of Excellences. Cavalier Umberto Boschi was able to realize this premium selection, composed by those products able to demonstrate the highest level in the art of salami. Best of the tradition and the food experience that represents a real Made in Italy benefit. 1922 was the company year of foundation, Umberto e Rosa were the original founders, “Cantina” is the original place (a cellar) where dreams became a true. Then “1922, La Cantina di Umberto e Rosa”, the way to appreciate a taste of history.