Gluten Free Lifestyle
Made in Italy! _

Vitabella Molino Nicoli

Global packaging design relaunch.

Packaging redesign to bring key product up market & to reposition. Create a brand architecture to articulate & clarify each line’s unique selling proposition and positioning in relation to the parent brand and to the competition.

Vitabella's wide range of products includes cereal for breakfast, enriched cereals, cereal bars, baby food and sweet and savory snacks among others.