Start the day
the Italian way _
Position Bauli as the Authentic Italian and Quality Brand.
Create a new distinctive packaging that will resonate with the American consumers while keeping the brand positioning, history and core values.
Creating an awareness campaign used to increase brand awareness and product education. Managing audience acquisition planning, advertising, and engagement strategies, we used creative visual elements coupled with a friendly, approachable tone of voice, asking the audience to ask questions to establish a natural two way dialog with the brand.
Launching specialized and targeted social contests backed by brand ambassadors that we helped acquire for the Bauli brand. Celebrity chef Fabio Viviani is the new brand ambassador of Bauli USA; being Italian American, he is the perfect voice to educate consumers about the specialized products and to establish a brand essence that will resonate with the American consumer.